Brand Assets and Brand Assets Management

Brand Assets and Brand Assets Management helps you to connect to a wider audience. It is one of the most essential parts of your business.

“What’s the most important thing that your customer sees it and remembers it?”

“Right… you’re BRAND ASSETS!!!”

I am sure as a successful business you might have already perfected your business with brand assets like logos, artworks, and images.

But, if not…

Don’t worry!

This article can help you to understand, Brand Assets and Its Management along with 7 essential brand assets.

What is a Brand Assets?

Any digital file or document that is used for branding purposes or marketing activity is called a Brand Asset.

It is important these brand assets are well organized, stored appropriately and could be easily accessed by any team member.

These brand assets are quite similar to the product features, functions and the unique selling propositions of the brand.

Brand assets are used to assess how established and unique the brand is to the customers.

7 essential Brand Assets

Brand Guidelines

When starting with a business, it is important to create guidelines of how you’ll like your brand to present itself in front of others.

when combing with a partner, guidelines help to take the business in a certain direction without any misleads.

Guidelines help to portray the extreme details of the business, no matter one-page sheet or an entire booklet.

These guidelines help your business to hire or terminate the professionals or to know what should be done in some situations.

In simple words, these guidelines are like dos and don’ts of your brand. But these guidelines should be flexible enough to go through changes if required.

Logo files and Mascots:

A logo or a mascot is the first introduction of your company to your employees, customers, and partners; hence they are a critical asset to your brand.

Logo consists of many forms and variations but when designing a logo it is important to keep it simple and easy for people to grasp it because simple is smarter.


Let’s start with the basic definition of the typeface.

The typeface is a particular design of type.

Like right now you are reading a typeface called Arial. While typography is the style and appearance of printed matter.

So why typeface or typography is a brand asset?

Because it is necessary to make sure that your font will work with any and all devices.

Though font should be different from the typography for your website and marketing materials but relatively the same as your logo.

Legal Documentation:

Are you a lawyer?

Do you know your company that well?

Can you write legal documentation for it?

Unless you consult an expert do not write any contract or legal for your website or design terms and conditions.

Your legal documentation should be exact and appropriate.

Brand Colors:

Colors have the power to attract and repel as well. It helps us to draw in an out of something.

It instantly connects us with the environment and helps us to relate and respond.

No doubt brand colors are generally taken for granted. But it’s equally important to understand which colors to choose.

If you’re a start-up, you tend to lean more on the vibrant and brighter side.

Whereas if you’re a professional service company, you lean more towards the more dark and trusting colors.

Adding graphic elements helps you to further showcase your brand.


The most important benefit of a tagline is that it represents the vision and mission of the business.

By reading a tagline, the customer gets an idea about what to expect from the company. It works as a marketing message.

Tagline helps you to stand out in the marketplace from your competitors.

Final Thoughts:

Activating brand assets across all marketing platforms is the success mantra.

It helps to reinforce memory structures and create mental availability for your brand.

Brand assets are important to provide linkages in advertising and making the brand more familiar and easy to find.

Understanding Brand Assets Management

A brand asset can be defined as any digital document that is used for marketing purposes and branding activity.

But, Brand Assets Management is to ensure that these digital documents such as logos, images, and other media files are well organized, stored appropriately and easily accessible to the team working on it.

It refers to the implementation of brand modifications and the management of digital brand execution.

Brand assets management is also used across Websites, Social Media and Brochures.

Why Brand Assets Management is important?

“How are you sure that your brand is being represented correctly?”

“How will you know that the organization is having the correct images and correct dimensions and is making efficient use of the brand for every other promoting channel?”

That’s why Business Assets Management (BAM) is important!

Let’s not forget that the brand is a top priority of the business.

A BAM system ensures to develop and manage your brand easily.

For example, it makes sure you use the correct logo with the correct background. It keeps your brand consistent on all digital advertising platforms and makes sure all types of communication contain a reference to the brand.

A strong BAM system helps to maintain the guidelines, always display the brand to the highest standards and prevent assets from being used incorrectly.

Brand Assets Management software

“Just investing in your brand to make it look successful is not enough.”

“It is important to manage it, control it and protect it.”

Brand assets management software keeps your brand intact throughout the campaigns.

It is designed in a way to manage, regulate and deliver the desired content of the brand.

Acts as a central place to categorize and store the creative content i.e. images, audio files, videos, PDFs and Office documents.

This software  ensures that everything is consistent, aligned, available and appropriately used.

It provides easy access to all the assets to the entire organization.

What is a DAM or BAM?

Content is everything that defines your brand.”

The logo, templates, graphics videos, guidelines and training modules, everything is important to make your brand look good and shape it into a better one.

This is what makes managing content so valuable. And when it comes to managing the content for your business, it’s more like a business goal and DAM is not enough for it.

Digital assets management (DAM) is used to store and manage media files such as graphics, music, videos, etc. and digital rights and permissions for a business. It is a set of database records.

But before you decide what is right for your organization, ask yourself the following questions,

Who is using this system?

If there are a limited number of users who have little training in collecting and managing the content then DAM is a better option.

The case with BAM is, it has a wide range of users who are experts and have varying needs.

They need a tool to get access to all the media resources and get the job done.

What do you want from the system?

DAM centralizes the way your content is stored and accessed but BAM increases the understanding and engagement around the brand.

What kind of content your system is managing?

DAM contains every other draft of the content like every bill, every image, every design, etc.

But, BAM includes a selection of stuff that people might need on a daily basis and can access any time they want.

Though the DAM and BAM both are asset depository, it is important to weigh your consideration before you choose a system.

I hope the above information adds some value in your knowledge and enough for Brand Assets Management of your business.

If want more information regarding Brand Asset Management Service, then contact our expert and grow up your BRAND ASSETS!!

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